Determination and Measurement of Post Advertising Effectiveness in Instagram Using Cri Method

This study aims to analyze the effect of advertising attractiveness, the quality of advertising messages and advertising creativity on the effectiveness of Jenius’s advertising and to analyze the measurement of the effectiveness of advertising posts on Instagram using the Customer Response Index (CR...

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Bibliographic Details

Published in:	Majalah Ilmiah Bijak
Main Authors:	Hermawan Junianto Irsan, Peni Sawitri
Format:	Article
Language:	Indonesian
Published:	Institut Ilmu Sosial dan Manajemen STIAMI 2021-09-01
Subjects:	cri advertising effectiveness advertising attractiveness advertising creativity
Online Access:	https://ojs.stiami.ac.id/index.php/bijak/article/view/1775