Determination and Measurement of Post Advertising Effectiveness in Instagram Using Cri Method

This study aims to analyze the effect of advertising attractiveness, the quality of advertising messages and advertising creativity on the effectiveness of Jenius’s advertising and to analyze the measurement of the effectiveness of advertising posts on Instagram using the Customer Response Index (CR...

詳細記述

書誌詳細
出版年:Majalah Ilmiah Bijak
主要な著者: Hermawan Junianto Irsan, Peni Sawitri
フォーマット: 論文
言語:インドネシア語
出版事項: Institut Ilmu Sosial dan Manajemen STIAMI 2021-09-01
主題:
オンライン・アクセス:https://ojs.stiami.ac.id/index.php/bijak/article/view/1775