Online grocery shopping intentions in the post COVID-19 context: a case of millennial generations in Bangladesh

Purpose – The purpose of this paper is to explore factors and their impacts influencing online grocery shopping intentions among customers in the post COVID-19 situation. Moreover, the study aims at evaluating the mediating roles of shopping habits during COVID-19 between perceived usefulness, perce...

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Bibliographic Details

Published in:	South Asian Journal of Marketing
Main Authors:	Shekhar Mondal, Abdulla Al-Towfiq Hasan
Format:	Article
Language:	English
Published:	Emerald Publishing 2024-11-01
Subjects:	Perceived usefulness Perceived ease of use Shopping habits during COVID-19 Post COVID-19 online grocery shopping intentions Millennial generations in Bangladesh
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/SAJM-01-2023-0001/full/pdf