Exploring the Motivations of Female Sports Spectators in Taiwan: Implications of Measuring the Motives of Female Consumers at Sporting Events
This study aimed to develop a Female Sports Spectator Motivation Scale to assess the factors that influence female consumer behavior at sports events. In Study 1, the Delphi method was employed to identify key factors and develop scale items. Participants ( n = 410) were selected from the regular C...
| Published in: | SAGE Open |
|---|---|
| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-08-01
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| Online Access: | https://doi.org/10.1177/21582440241271305 |