Evaluating omni channel retailing in the emergence of industry 5.0: A perspective of South Asian generation Z

This study investigates the influence of Omnichannel-Retailing (OCR) on customer-retention (CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era. Employing a survey with South Asian respondents, the research explores their experiences with retailer-provided omnichannel services. A novel mode...

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التفاصيل البيبلوغرافية

الحاوية / القاعدة:	International Journal of Information Management Data Insights
المؤلفون الرئيسيون:	Vardhan Choubey, Ayush Gautam
التنسيق:	مقال
اللغة:	الإنجليزية
منشور في:	Elsevier 2024-11-01
الموضوعات:	Omni channel retailing Customer retention Human machine collaboration Industry 5.0 Customer satisfaction customer engagement
الوصول للمادة أونلاين:	http://www.sciencedirect.com/science/article/pii/S2667096824000466