The Influence of Fashion Involvement, Hedonic Consumption, and Shopping Lifestyle on Generation Z Consumer Preferences Through Hedonic Shopping Motivation (A Study on Inzia Scarf Hijab Resellers in Kediri)

This study aims to analyze the influence of Fashion Involvement, Hedonic Consumption and Shopping Lifestyle on the preferences of Generation Z consumers, with Hedonic Shopping Motivation as an intervening variable. The focus of this research is on Inzia Scarf resellers in Kediri City. This type of...

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Bibliographic Details

Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Nadhiva Auliya Fatmala, Nurul Azizah
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-03-01
Subjects:	Fashion Involvement, Hedonic Consumption, Shopping Lifestyle, Hedonic Shopping Motivation
Online Access:	https://e-journal.uac.ac.id/index.php/iijse/article/view/6076