Empirical analysis of values on interactive advertisement aimed at a teenage audience

This paper aims to examine the values reflected in Internet advertising. To achieve this, a content analysis which identifies the values reflected by advertisements on web sites targeting teenagers, has been performed. Analysis results show that the most frequent values are related to transgression,...

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Bibliographic Details

Published in:	Communication & Society (Formerly Comunicación y Sociedad)
Main Authors:	Belinda de Frutos-Torres, María Sánchez-Valle, Tamara Vázquez-Barrio
Format:	Article
Language:	English
Published:	Universidad de Navarra 2012-06-01
Subjects:	values advertising on internet socialization teenagers
Online Access:	https://revistas.unav.edu/index.php/communication-and-society/article/view/36163