Research on the Influence Path of Online Consumers’ Purchase Decision Based on Commitment and Trust Theory

Based on the theory of commitment and trust, this paper constructs an online consumer purchase decision model, empirically studies the common values, online trust, commitment and purchase decision, and explores the influence mechanism and path of online consumer purchase decision. The results show t...

詳細記述

書誌詳細

出版年:	Frontiers in Psychology
主要な著者:	Yan You, Yanchuan Hu, Weining Yang, Shuai Cao
フォーマット:	論文
言語:	英語
出版事項:	Frontiers Media S.A. 2022-08-01
主題:	psychology common values online trust promise purchase decisions commitment and trust theory
オンライン･アクセス:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.916465/full