The Impact of Digital Promotion, Product Quality, Product Price, and Business Location on Purchase in MSMEs in The Coastal Region

This study aims to examine the influence of digital promotion, product quality, product prices, and business location on purchasing decisions for products produced by micro, small, and medium enterprises (MSMEs) in Pabean Udik village, Indramayu district. Pabean Udik village is located in a coastal...

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Bibliographic Details

Published in:	JISA (Jurnal Informatika dan Sains)
Main Authors:	Bambang Saras Yulistiawan, Rio wirawan, Catur Nugrahaeni Puspita Dewi, Bayu Hananto
Format:	Article
Language:	English
Published:	Program Studi Teknik Informatika Universitas Trilogi 2023-06-01
Subjects:	digital promotion product quality product price buying decision
Online Access:	https://trilogi.ac.id/journal/ks/index.php/JISA/article/view/1567