Customer Loyalty Analysis Using Recency,Frequency, Monetary (RFM) and K-means Cluster for Labuan Bajo Souvenirs in Online Store
An average Labuan Bajo souvenir shop sells a variety of souvenirs specific to Labuan Bajo. However, the sales process is still manual, with the shop resorting to telephone or WhatsApp communication to connect with customers for placing orders. To increase sales, typical souvenir shops in Labuan Bajo...
| الحاوية / القاعدة: | Journal of Information Systems and Informatics |
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| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
Informatics Department, Faculty of Computer Science Bina Darma University
2023-03-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://journal-isi.org/index.php/isi/article/view/421 |