Enhancing Customer Experience Through IIoT-Driven Coopetition: A Service-Dominant Logic Approach in Networks

<i>Background</i>: In an increasingly digitized supply chain landscape, small and medium-sized enterprises (SMEs) face mounting challenges in regard to delivering differentiated and responsive customer experiences. This study investigates the role of Industrial Internet of Things-enabled...

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Bibliographic Details
Published in:Logistics
Main Authors: Agostinho antunes da Silva, Antonio J. Marques Cardoso
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Subjects:
Industrial Internet of Things (IIoT)
coopetition
customer experience
value cocreation
Service-Dominant Logic
Online Access:https://www.mdpi.com/2305-6290/9/2/75

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https://www.mdpi.com/2305-6290/9/2/75

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