Major League Baseball Marketing Strategies and Industry Promotion Approaches

The sport of baseball is one of the chief pillars of the American sports industry. Major League Baseball (MLB) is the oldest professional sports league in the United States. It has long since formulated comprehensive marketing strategies and global industry promotion approaches that have proved exce...

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Bibliographic Details

Published in:	Frontiers in Psychology
Main Authors:	Meihong Chen, Fuzhi Su, Feng Tai
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2022-06-01
Subjects:	promotional strategies marketing strategies sport of baseball sports industry baseball analytics
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.802732/full