Creşterea competitivităţii unei destinaţii turistice prin brand şi branding. Studiu de caz: România

<p>The choice of a tourist destination is facilitated, among other things, by the brand. In many cases, the experience has shown that promoting tourism has helped building the brand of a country, region or city in order to provide an identity through the formation of a real image, positive and...

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Bibliographic Details

Published in:	Revista Transilvană de Ştiinţe Administrative
Main Author:	Ruxandra Irina POPESCU
Format:	Article
Language:	Romanian, Moldovan
Published:	Babes-Bolyai University 2012-06-01
Subjects:	country brand foreign visitors revenue from tourism target markets tourism tourist accommodation structures.
Online Access:	https://rtsa.ro/rtsa/index.php/rtsa/article/view/43