NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a...

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發表在:	Gadjah Mada International Journal of Business
Main Authors:	Danes Jaya Negara, Basu Swastha Dharmmesta
格式:	Article
語言:	英语
出版:	Universitas Gadjah Mada 2003-01-01
主題:	buying impulsiveness impulse buying normative evaluations
在線閱讀:	https://jurnal.ugm.ac.id/gamaijb/article/view/5394