The Influence of Content Marketing Quality on Consumer Loyalty Toward the Fashion Brand Zaafer

This study aims to analyze the effect of content marketing quality on consumer brand loyalty toward the fashion brand Zaafer by examining informative value, entertainment value, and social value as independent variables, with experiential evaluation as a mediating variable. A quantitative approach...

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Bibliographic Details

Published in:	Indonesian Interdisciplinary Journal of Sharia Economics
Main Authors:	Yusuf Al Qardhawi, Erlita Ridanasti
Format:	Article
Language:	English
Published:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-10-01
Subjects:	Content Marketing Experiential Evaluation Brand Loyalty Social Media Tiktok Zaafer
Online Access:	https://e-journal.uac.ac.id/index.php/iijse/article/view/8421