Specific Features of Marketing Strategy Implementation in Fashion Brand Promotion: The Ukrainian Case of Eye Comms LLC

Introduction. The article examines the challenges and specifics of forming a marketing strategy for promoting fashion brands in the modern business environment. The focus is on strategic marketing tools and digital communications that shape brand positioning within creative industries. The purpose o...

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Bibliographic Details

Published in:	Socio-Cultural Management Journal
Main Authors:	Liudmyla Dykhnych, Viktor Sionskyi
Format:	Article
Language:	English
Published:	Kyiv National University of Culture and Arts 2025-07-01
Subjects:	strategic marketing fashion brand brand formation communication promotion creative industries eye comms llc company digital marketing
Online Access:	http://socio-cultural.knukim.edu.ua/article/view/336373