How Do We Get Paid for This? The Relationship Between Strategic Design Management and Pricing Power

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The belief that strategic design leads to improved firm competitiveness is broadly recognised in contemporary research. However, much less is understood about the precise, concrete mechanisms by which organizations translate their design-based resources and capabilities into higher performance. Thi...

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Bibliographic Details
Published in:Cubic Journal
Main Author: Ian D. Parkman
Format: Article
Language:English
Published: Jap Sam Books 2023-08-01
Subjects:
strategic design management
design-based differentiation
pricing strategy
pricing power
product design
Online Access:https://CUBICJOURNAL.ORG/index.php/cubic/article/view/62

Internet

https://CUBICJOURNAL.ORG/index.php/cubic/article/view/62

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