Social Media Influencer and Source Credibility: Endorsing Content Moderation on Douyin

Content moderation (CM) is widely employed by social media platforms to curb false information, but it often leads to a form of censorship that hampers discussions and lowers the accountability of CM. Short-video platform Douyin made a novel effort to enhance its accountability by launching an infl...

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Bibliographic Details

Published in:	International Journal of Communication
Main Authors:	Renyi He, Hao Tian
Format:	Article
Language:	English
Published:	USC Annenberg Press 2023-09-01
Subjects:	social media influencer source credibility human source institutional source content moderation Douyin
Online Access:	https://ijoc.org/index.php/ijoc/article/view/20974