Authentic Deception or the Ethos Paradox of Social Media Influencers: Female Emirati Consumers’ Perception of Instagram Models

Instagram is the fastest rising social medium used by young people in the United Arab Emirates (UAE) and therefore constitutes a superb means for companies to advertise their brands. To better inform the selection of the most well-targeted and effective models for advertising products, this research...

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Bibliographic Details

Published in:	Res Rhetorica
Main Authors:	Gulnara Z. Karimova, Denisa Nicoleta Alexe
Format:	Article
Language:	English
Published:	Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society 2021-06-01
Subjects:	models Instagram influencers endorsement visual rhetoric social media marketing
Online Access:	http://www.resrhetorica.com/index.php/RR/article/view/367