A New Development in Online Marketing: Introducing Digital Inbound Marketing

Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and b...

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Bibliographic Details

Published in:	Expert Journal of Marketing
Main Authors:	Alin OPREANA, Simona VINEREAN
Format:	Article
Language:	English
Published:	Sprint Investify 2015-08-01
Subjects:	online marketing digital inbound marketing online brands content marketing social media marketing and search engine optimization search engine optimization
Online Access:	http://marketing.expertjournals.com/wp-content/uploads/EJM_305opreana29-34.pdf