A New Development in Online Marketing: Introducing Digital Inbound Marketing

Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and b...

Full description

Bibliographic Details
Published in:	Expert Journal of Marketing
Main Authors:	Alin OPREANA, Simona VINEREAN
Format:	Article
Language:	English
Published:	Sprint Investify 2015-08-01
Subjects:	online marketing digital inbound marketing online brands content marketing social media marketing and search engine optimization search engine optimization
Online Access:	http://marketing.expertjournals.com/wp-content/uploads/EJM_305opreana29-34.pdf

Similar Items

INBOUND MARKETING JAKO NOVÝ SMĚR INTERNETOVÉHO MARKETINGU
by: Ondřej Novotný, et al.
Published: (2015-04-01)

Peculiarities of online user’s content search in the context of inbound marketing
by: Sigitas Davidavičius
Published: (2024-09-01)

Inbound Marketing vs. Outbound Marketing: Independent or Complementary Strategies
by: Chouaib DAKOUAN, et al.
Published: (2019-01-01)

The Digital Engine Model: Generating Leads Through the Application of DCM and Inbound Marketing
by: Kyle Huggins, et al.
Published: (2023-12-01)

A CLASSIC FRAMEWORK OF ONLINE MARKETING TOOLS
by: Popa Adela Laura
Published: (2015-07-01)

UNDERSTANDING STUDENTS NEEDS FOR A MORE EFFECTIVE ONLINE MARKETING IN THE HIGHER EDUCATION SYSTEM
by: Popa Adela Laura
Published: (2015-07-01)

Recognition of Digital Content Needs for Inbound Marketing Solutions
by: Sigitas Davidavičius, et al.
Published: (2022-08-01)

Inbound social media marketing and increased sales in SMEs: a correlational study in the pet food industry
by: Boris John Vasquez-Reyes, et al.
Published: (2024-08-01)

Digital transformation of marketing
by: Electra MITAN
Published: (2019-09-01)

Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
by: Simona Vinerean, et al.
Published: (2021-10-01)

STUDY OF THE DIGITAL MARKETING FEATURES: CURRENT TRENDS AND OPTIMIZATION PROSPECTS
by: Валентин Ковальов, et al.
Published: (2024-05-01)

The Impact of Digital Marketing Channels on Consumer Buying Decision
by: Noor Aslinda Abu Seman, et al.
Published: (2023-06-01)

ON-LINE ADVERTISING TOOLS FOR SMALL AND MEDIUM ENTERPRISES
by: CODRUŢA DURA, et al.
Published: (2022-12-01)

The Effect Of Cloud And Inbound Marketing On Purchase Decisions For Gold Savings
by: Muh. Shadri Kahar Muang, et al.
Published: (2022-06-01)

El impacto de las campañas de inbound marketing y growth hacking en las nuevas generaciones milenial de consumidores en Colombia
by: Marlon Granados Niebles, et al.
Published: (2022-09-01)

Use of Content Marketing Strategy Tools in the Polish Research Institutes
by: Świeczak Witold
Published: (2016-12-01)

INBOUND MARKETING IN THE HOSPITALITY INDUSTRY: A SYSTEMATIC REVIEW IN THE LAST 12 YEARS
by: Andrés Romero Montero, et al.
Published: (2023-09-01)

¿Conoces a tu Buyer Persona? Identifica a tu cliente para mejorar tu estrategia de Inbound Marketing
by: Andrés Romero Montero, et al.
Published: (2024-01-01)

The Criteria of Inbound Marketing to Segment and Explain the Domain Authority of the Cellars’ E-Commerce in the Canary Islands
by: Gonzalo Díaz-Meneses, et al.
Published: (2023-10-01)

The digital presence of the leading brands in the category of Food for Special Medical Purposes
by: Cherecheș Marius Călin, et al.
Published: (2023-09-01)

Inbound marketing y reactivación económica de las pymes gimnasios de Babahoyo
by: Andrés Hernández Lavayen, et al.
Published: (2021-10-01)

Designing a Digital Content Marketing Conceptual Model: A Grounded Theory Approach
by: Kamran Feizi, et al.
Published: (2024-05-01)

Digital Markets and Digital Services: A New Stage of the EU Internal Market Regulation
by: Lilia S. Revenko, et al.
Published: (2024-04-01)

Pelatihan Pembuatan Search Engine Optimization (SEO) sebagai Upaya Mengoptimalkan Pemasaran Digital UMKM
by: Dwi Martiyanti, et al.
Published: (2024-05-01)

Análisis de las estrategias publicitarias digitales de Inbound marketing de las marcas del sector automoción en YouTube en España
by: Gema González Carreño, et al.
Published: (2021-03-01)

Building the Pesantren Reputation: Implementation of Inbound Marketing
by: Hasan Baharun, et al.
Published: (2023-12-01)

A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda
by: Subhajit Pahari, et al.
Published: (2024-12-01)

Data set of a representative online survey on search engines with a focus on search engine optimization (SEO): a cross-sectional study [version 2; peer review: 2 approved]
by: Sebastian Schultheiß, et al.
Published: (2022-09-01)

Providing Digital Marketing Model for Online Business Branding
by: Benyamin Mosayebi Amidabadi, et al.
Published: (2022-01-01)

The Impact of Digital Inbound Marketing on Admission Interest at Kebangsaan Republik Indonesia University: The Mediation Role of Campus Reputation and Brand Awareness
by: Muji Artiyani, et al.
Published: (2025-09-01)

The State of Content Marketing in Hungary and Its Possible Effects on a Specific Brand – Hungarian Experts’ Opinions
by: Gergő Hajdu
Published: (2024-07-01)

Unlocking the Influence of Digital Marketing Strategies on Startup Performance: A Case Study in Bangladesh
by: Md. Rishad Kabir
Published: (2025-03-01)

Empirical Study of Social Media Marketing's Impact on Brand Image and Loyalty in Retail, Muscat
by: Mohd Irfan Rais
Published: (2025-01-01)

Compilation of the native model of social media marketing for online stores
by: Mohammad amin assarian, et al.
Published: (2024-03-01)

Attractive inbound marketing on tourist loyalty at tourism destination in Indonesia
by: Fadli Adnin Nasution, et al.
Published: (2025-04-01)

THE INFRASTRUCTURE OF THE DIGITAL ECONOMY: DIGITAL MARKETING
by: E. Butenko, et al.
Published: (2022-02-01)

Social Media Profiling for the Development of Online Marketing Strategies
by: Fuciu Mircea
Published: (2022-12-01)

Internet Marketing as a Business Necessity
by: Aleksandar Grubor, et al.
Published: (2018-06-01)

Essential Competencies in Digital Marketing: Empirical Exploration
by: Natalia Przybylska, et al.
Published: (2024-12-01)

PRELIMINARY STUDY OF PERSONAL MARKETING IN THE DIGITAL ENVIRONMENT: ATTRIBUTES AND PERCEPTION OF INTERNET USERS IN CROATIA
by: Drago Ružić, et al.
Published: (2018-01-01)