THE ROLE OF BRAND IMAGE AND PERCEIVED QUALITY OF PRODUCTS MEDIATE EWOM'S EFFECT ON THE PURCHASE INTENTION OF MILLENNIAL CONSUMER: SIDO MUNCUL HERBAL MEDICINE AND HERBAL PHARMACY’ INDONESIAN CONSUMERS STUDY
COVID-19's ease of transmission hampered worldwide economic activity, especially in Indonesia. In uncertain times, people worry and defend themselves. The COVID-19 pandemic has changed society's view of health. Immune boosters, especially herbal ones, are in demand. The COVID-19 epidemic s...
| Published in: | Eurasia: Economics & Business |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2024-01-01
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| Subjects: | |
| Online Access: | http://econeurasia.com/issue-2024-01/article_03.pdf |