GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY

This study aims to identify environmental consciousness and willingness to pay on the purchase decision of green products. Consumer's concern about environmental issues may not be easily translated into pro-environment behavior. Individuals with a strong belief that their environmental awarenes...

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Bibliographic Details
Published in:Jurnal Aplikasi Manajemen
Main Author: Ferry Firdaus
Format: Article
Language:English
Published: University of Brawijaya 2023-12-01
Subjects:
environmental awareness
environmental knowledge
environmental attitude
willingness to pay
purchase decision
green product
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2759

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2759

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