The Influence of Green Marketing, Green Products, and Green Brand Image on the Purchasing Behavior of Healthy Women Green Product

The Indonesian cosmetic industry is growing significantly, but the growth of the environmental-friendly cosmetic industry is low. Among other reasons, consumers in Indonesia do not purchase green cosmetic products as they are comparatively expensive and not readily available. Given its importance, t...

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Bibliographic Details

Published in:	Market Forces
Main Authors:	Tiara Farah Pratama, Asep Rokhyadi Permana Saputra, Darmanto
Format:	Article
Language:	English
Published:	Karachi Institute of Economics and Technology 2025-06-01
Subjects:	Green marketing green product green brand image green environment purchasing behavior
Online Access:	https://marketforcesjournal.kiet.edu.pk/index.php/marketforces/article/view/694