ADVERTISEMENT EFFECTIVITY: VISIBILITY, CREDIBILITY, ATTRACTION AND POWER ON PURCHASING DECISION AND ITS IMPACT ON CUSTOMER SATISFACTION
Promotion is a one-way flow of information or persuasion created to direct a person or organization to actions that create exchanges in marketing. From four types of promotions, the most effective way to promote is through advertising. An effective advertisement is an advertisement that enables to c...
| 出版年: | Jurnal Aplikasi Manajemen |
|---|---|
| 主要な著者: | , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
University of Brawijaya
2019-12-01
|
| 主題: | |
| オンライン･アクセス: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1524 |