Identification of Innovative Marketing Components in High-Tech Small and Medium sized Enterprises

Previous studies strongly emphasize the importance of High-Tech SMEs in progress of economics as well as their devotion to delivering innovative products; however, their marketing is hindered by many constraints such as the lack of marketing knowledge and skill which leads to the failure of most of...

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Bibliographic Details

Published in:	مطالعات مدیریت راهبردی
Main Authors:	Mehran Rezvani, Kambiz Talebi, Saeed Tavakolian
Format:	Article
Language:	Persian
Published:	Iran Strategic Management Society 2011-11-01
Subjects:	innovative marketing small and medium sized enterprises nano industry high-tech companies
Online Access:	https://www.smsjournal.ir/article_88883_abd18bce785917ef0562071a10b4cc89.pdf