Providing a model of emotional and rational appeals in video marketing based on social networks

AbstractThe aim of the current research is to provide a model of emotional and rational appeals in video marketing based on social networks. According to its purpose, the research method is applicable, and descriptive in terms of data collection. The statistical population of the research includes 2...

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Bibliographic Details

Published in:	ارزش آفرینی در مدیریت کسب و کار
Main Authors:	Moohan Mohammadi, payam paslari, saeed moradpour, sadegh masjoodi
Format:	Article
Language:	Persian
Published:	Iranian Business Management Association 2024-11-01
Subjects:	video marketing social networks effectiveness emotional appeal
Online Access:	https://www.jvcbm.ir/article_198484_81064d4c1a0a5cb0d3b7523358a58ec0.pdf