The Role of Country Image on Consumers’ Willingness to Pay for Imported Beefsteak in China

In recent years, the world has experienced conflict. When political conflicts affect consumers’ emotions and alter their perceptions of a country’s image, it can influence their preferences. This study deconstructs the notion of a country image into multiple dimensions and examines their impact on c...

Full description

Bibliographic Details

Published in:	Foods
Main Authors:	Erpeng Wang, Mingyuan Ji, Lingyu Wang, Yuefeng Wu, Zeyu Shi
Format:	Article
Language:	English
Published:	MDPI AG 2024-03-01
Subjects:	country image willingness to pay imported beefsteak political conflict consumer perception
Online Access:	https://www.mdpi.com/2304-8158/13/6/938