The Influence of Integrated Communication in Digital Marketing

This article explores the impact of Integrated Marketing Communication (IMC) on purchasing decisions in the real estate sector, with a particular focus on how the communication message delivered through digital commu-nication channels can influence the choice of buyers in Romania, especially in Buch...

詳細記述

書誌詳細

出版年:	Journal of Emerging Trends in Marketing and Management
主要な著者:	Ariana-Mihaela STĂNESCU, Nicolae Razvan CIOBANU, Anca Francisca CRUCERU
フォーマット:	論文
言語:	英語
出版事項:	The Bucharest University of Economic Studies Publishing House 2025-04-01
主題:	imc digital communication channel qualitative research real estate market
オンライン･アクセス:	https://www.etimm.ase.ro/RePEc/aes/jetimm/2024/JETIMM_V04_2024_126.pdf