TOURIST DESTINATION BRANDING
The paper shows how the branding,as a process that identifies destinations and allowstourists to make a good choice between differentalternatives, fits into the contemporary marketingconcept. Movement of people and their urge totravel are biological needs which offer relaxationto tourists and result...
| Published in: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Pale University of East Sarajevo
2012-01-01
|
| Subjects: | |
| Online Access: | http://www.ekofis.org/images/dokumenti/Aktivnosti/zr2012/503-514%20-%20Andrijana%20Mrkaic.pdf |