The effects of hedonic and utilitarian shopping motivations on online purchasing intentions : a Turkish case study

This paper was structured to examine the effects of shopping motivations that are classified as hedonic and utilitarian on the online buying intentions of consumers. In this context, one of the three aims of the study was to reveal traditional shopping motivations for online shopping, and the se...

Full description

Bibliographic Details

Published in:	The Retail and Marketing Review
Main Authors:	Dr M Saygılı, Assoc Prof N Sütütemiz
Format:	Article
Language:	English
Published:	Department of Marketing Management, University of South Africa 2020-07-01
Subjects:	hedonic shopping motivations utilitarian shopping motivations online purchase intention online shopping
Online Access:	https://retailandmarketingreview.co.za/wp-content/uploads/2021/09/RMR16_1_61-83.pdf