ANALYSIS OF SOURCES AND LEVEL OF PENETRATION: APPLICATION OF FACTOR AND DISCRIMINANT ANALYSIS
The present research work is undertaken to analyse the sources of penetration and level of penetration. A Source of penetration is defined by actions a firm takes to communicate with end users, consumers and external parties. It covers the five subsets, such as advertising, sales promotion, direct m...
| Published in: | ICTACT Journal on Management Studies |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
ICT Academy of Tamil Nadu
2017-08-01
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| Subjects: | |
| Online Access: | https://ictactjournals.in/paper/IJMS_Vol_3_Iss_3_Paper_5_567_575.pdf |