Role of key demographic factors in consumer aspirations and luxury brand preference
The desires of consumers as individuals are largely shaped by their aspirations in life, which play a crucial role in deciding their brand preference, but very few studies have focused on the demographic difference in aspirations and its relationship with brand preference, especially in the context...
| 出版年: | Innovative Marketing |
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| 主要な著者: | , , , , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
LLC "CPC "Business Perspectives"
2024-06-01
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| 主題: | |
| オンライン･アクセス: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20264/IM_2024_02_Naaz.pdf |