Role of key demographic factors in consumer aspirations and luxury brand preference

The desires of consumers as individuals are largely shaped by their aspirations in life, which play a crucial role in deciding their brand preference, but very few studies have focused on the demographic difference in aspirations and its relationship with brand preference, especially in the context...

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Bibliographic Details

Published in:	Innovative Marketing
Main Authors:	Ishrat Naaz, Azam Malik, Mohd Abdullah, Mosab I. Tabash, Yasmeen Elsantil
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2024-06-01
Subjects:	brand preference consumer aspirations gender India luxury brand
Online Access:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/20264/IM_2024_02_Naaz.pdf