Moving towards carbon neutral lifestyle through FinTech social media platform: a case study of Ant Forest

Introduction: The escalating environmental crisis resulting from high carbon consumption has led to severe consequences. Urgent measures to reduce carbon emissions are needed. Ant Forest integrates technology to promote low-carbon behaviors, but limited knowledge exists regarding its impact on envir...

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Bibliographic Details

Published in:	Frontiers in Environmental Science
Main Authors:	Zi Shao, Yishuang Xu
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2023-09-01
Subjects:	carbon neutral lifestyle social media Ant Forest behaviour change theory of reasoned action diffusion of innovation theory
Online Access:	https://www.frontiersin.org/articles/10.3389/fenvs.2023.1160986/full