The Effect of Green Packaging and Store Atmosphere on Purchase Intention for Fore Coffee Products in Surabaya
The coffee connoisseur index is rising by around 8% annually. Alongside the proliferation of coffee shops, the amount of plastic waste from packaging is also on the rise. Fore Coffee is innovating by using eco-friendly packaging to protect the environment. However, this does not guarantee an increa...
| Published in: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-08-01
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| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5207 |