An Integrative Model of Influencing Factors for E-Shopping Using Mobile Apps among Young Iranian User

Purpose: The growth of Smartphone applications has led to the development and transformation of business sector. The present work aimed to assess factors influencing the intention to use shopping applications.Method: A structural model was formulated for analyzing and testing the existing factors am...

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Bibliographic Details

Published in:	International Journal of Digital Content Management
Main Authors:	Seyed Mehdi Mirmehdi, Faeze Kargar, Behnam Abbasi
Format:	Article
Language:	English
Published:	Allameh Tabataba'i University Press 2024-07-01
Subjects:	electronic shopping intention to use mobile applications shopping apps young iranian users
Online Access:	https://dcm.atu.ac.ir/article_16240_88589e89cfe45f238357ef8f8b4de9ac.pdf