Customer Journey Mediates the Role Of 4C Marketing Mix 4.0 on Customer Loyalty with User İnterface Moderation
Digitization in Indonesia has been on the rise since the Covid-19 pandemic, reshaping the lifestyle of the population with a shift from conventional to online shopping. E-commerce transactions, especially through smartphones, offer speed and convenience, making e-commerce the primary intermediary be...
| الحاوية / القاعدة: | APMBA (Asia Pacific Management and Business Application) |
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| المؤلفون الرئيسيون: | , |
| التنسيق: | مقال |
| اللغة: | الإنجليزية |
| منشور في: |
University of Brawijaya
2024-04-01
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://apmba.ub.ac.id/index.php/apmba/article/view/761 |