The effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand

Abstract The main objective of this study is the effect of customized advertising on social media on the formation of brand loyalty and perceived brand quality, mediated by emotional attachment to the brand and customer interaction with the brand among Instagram users. The research is applicable in...

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Bibliographic Details

Published in:	رویکرد‌های نوین در مدیریت و بازاریابی
Main Authors:	homa doroudi, Mojgan Babaei
Format:	Article
Language:	Persian
Published:	Research Center of Resource Management Studies and Knowledge-Based Business 2025-03-01
Subjects:	customized advertising on social media brand loyalty perceived quality emotional attachment to the brand
Online Access:	https://www.jnamm.ir/article_225691_a85e4699b15fb2e09ae27ae39c242b3b.pdf