Factors influencing customer selection of omni-channel supermarket retailing: An empirical study in Sri Lanka

Purpose: This study aims to identify the factors affecting and impacting the Omni channel selection of customers in supermarket retailing, addressing a research gap in this area. Methodology: The researcher conducted an empirical study using a questionnaire distributed among 384 supermarket customer...

Full description

Bibliographic Details

Published in:	Journal of Sustainable Development of Transport and Logistics
Main Authors:	Hiruni Poornima Maheepala, Achini Ann Malinthi Jayawardena, D.G.N.D. Jayarathna
Format:	Article
Language:	English
Published:	Centre of Sociological Research, Szczecin, Poland 2024-05-01
Subjects:	Omni channel supply chain supermarket retailing
Online Access:	https://jsdtl.sciview.net/index.php/jsdtl/article/view/28