Factors influencing customer selection of omni-channel supermarket retailing: An empirical study in Sri Lanka

Purpose: This study aims to identify the factors affecting and impacting the Omni channel selection of customers in supermarket retailing, addressing a research gap in this area. Methodology: The researcher conducted an empirical study using a questionnaire distributed among 384 supermarket customer...

詳細記述

書誌詳細

出版年:	Journal of Sustainable Development of Transport and Logistics
主要な著者:	Hiruni Poornima Maheepala, Achini Ann Malinthi Jayawardena, D.G.N.D. Jayarathna
フォーマット:	論文
言語:	英語
出版事項:	Centre of Sociological Research, Szczecin, Poland 2024-05-01
主題:	Omni channel supply chain supermarket retailing
オンライン･アクセス:	https://jsdtl.sciview.net/index.php/jsdtl/article/view/28