BAURAN PEMASARAN MEMENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN ASURANSI JIWA INDIVIDU

This study aimed to analyze the effect of marketing mix in individual life insurance purchasing decision, as well as the marketing mix variables of the most dominant influence on the purchase decision. The results of this study can be used as a recommendation to life insurance companies in conductin...

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Bibliographic Details
Published in:Jurnal Ilmu Keluarga dan Konsumen
Main Authors: Sarifa Marwa, Ujang Sumarwan, Rita Nurmalina
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2014-09-01
Subjects:
life insurance
logistic regression
marketing mix
purchase decision
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/10030

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/10030

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