Analisis Faktor-Faktor Yang Memengaruhi Loyalitas Konsumen Tupperware (Studi Pada Konsumen Tupperware di Universitas Diponegoro)

This research aims to analyze the factors affecting loyalty of Tupperware customers. Estimated factors that affect customer loyalty are product quality, price, promotion, and design variables. This research is an explanatory research. Sampling technique is a purposive sampling, with a sample of 100...

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Bibliographic Details

Published in:	Jurnal Administrasi Bisnis
Main Authors:	Nurullaili Nurullaili, Andi Wijayanto
Format:	Article
Language:	English
Published:	Department of Business Administration, Diponegoro University 2013-03-01
Subjects:	kualitas produk harga promosi desain loyalitas
Online Access:	https://ejournal.undip.ac.id/index.php/janis/article/view/5357