Multi-Channel and Omni-Channel Retailing in the Scientific Literature: A Text Mining Approach

Electronic commerce appeared as a new way of managing businesses in the digital era. However, it has also been accelerated by the recent pandemic situation. Retailers had to find new strategies of reaching customers in the online environment. Thus, concepts such as multi-channel and omni-channel ret...

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Bibliographic Details

Published in:	Journal of Theoretical and Applied Electronic Commerce Research
Main Authors:	Claudiu Cicea, Corina Marinescu, Cristian Silviu Banacu
Format:	Article
Language:	English
Published:	MDPI AG 2022-12-01
Subjects:	electronic commerce multi-channel retail omni-channel retail online retailing online shopping
Online Access:	https://www.mdpi.com/0718-1876/18/1/2