Evaluating Customer Relationship Management (CRM) as a Business Knowledge and Intelligence Management Tool
Tense competitions have always been the case in the banking industry. Its very customer-oriented nature explains the need to recognize the importance of customers with respect to growth and success, and so the battle to recruit new and retain existing customers are inevitable. Related competitivenes...
| Published in: | iRASD Journal of Management |
|---|---|
| Main Authors: | , |
| Format: | Article |
| Language: | English |
| Published: |
International Research Alliance for Sustainable Development - iRASD
2021-09-01
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| Subjects: | |
| Online Access: | https://www.journals.internationalrasd.org/index.php/jom/article/view/256 |