Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs

This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. The methods are quantitative methods and data analysis techniques using AMOS 23 software based on Structu...

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Bibliographic Details

Published in:	International Journal of Data and Network Science
Main Authors:	Mohammad Hamim Sultoni, Sudarmiatin Sudarmiatin, Agus Hermawan, Sopiah Sopiah
Format:	Article
Language:	English
Published:	Growing Science 2022-01-01
Online Access:	http://www.growingscience.com/ijds/Vol6/ijdns_2022_74.pdf