Examining the use of different message categories to communicate AMR: a content analysis of instagram posts

Background/objectivesAntimicrobial resistance (AMR) is a major worldwide concern with severe implications for public health, contributing to almost 5 million deaths in 2019. One of the main causes of AMR is overuse and misuse of antibiotics, which can be addressed by increasing awareness and educati...

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書誌詳細

出版年:	Frontiers in Digital Health
主要な著者:	Sana Parveen, Wei-Jan Chang, Patricia McHugh, Akke Vellinga
フォーマット:	論文
言語:	英語
出版事項:	Frontiers Media S.A. 2025-09-01
主題:	AMR public health communication social media public health messaging public health campaigns social marketing
オンライン･アクセス:	https://www.frontiersin.org/articles/10.3389/fdgth.2025.1564584/full