Navigating the Hospitality Horizon: Current Trends and Strategies for Customer Attraction and Retention in the Hotel Industry

The hospitality industry is undergoing rapid transformation, driven by technological innovations, shifting consumer preferences, and global events. This research explores the current trends and strategies employed by hotels to attract and retain customers in this dynamic landscape. In the realm of t...

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Bibliographic Details

Published in:	Икономика и компютърни науки
Main Author:	Lilyana Bardukova
Format:	Article
Language:	Bulgarian
Published:	Knowledge and business 2023-12-01
Subjects:	hotel industry challenges technology innovation human resource
Online Access:	http://eknigibg.net/Volume9/Issue2/spisanie-br2-2023_pp.88-103.pdf