Enhancing social media engagement using AI-modified background music: examining the roles of event relevance, lyric resonance, AI-singer origins, audience interpretation, emotional resonance, and social media engagement

IntroductionDrawing on the S-O-R model, this study aims to investigate the influence of three stimuli from AI-modified music (i.e., event relevance, lyric resonance, and AI-singer origins), two responses from social media content consumers (i.e., audience interpretation and emotional resonance) on t...

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Bibliographic Details

Published in:	Frontiers in Psychology
Main Author:	Xiaohui Gu
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2024-04-01
Subjects:	social media engagement AI-modified background music event relevance lyric resonance AI-singer origins audience interpretation
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1267516/full