Assessing the reach and engagement of three anti-vaping messages on Facebook Targeting Australian Youth: a protocol for a randomised trial

Abstract Background Vaping among 18-24-year-old Australians has increased from 5.8% in 2019 to 21% in 2023. This protocol describes a trial to investigate the dissemination and engagement achieved by three anti-vaping messages on Facebook. Methods This research employs a 3-arm randomised experimenta...

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Bibliographic Details

Published in:	BMC Public Health
Main Authors:	Xiao Li, Lisa Gaye Smithers, Alberto Nettel-Aguirre, Robyn Gillespie
Format:	Article
Language:	English
Published:	BMC 2024-10-01
Subjects:	Vaping Social media Public health Randomized experimental design Youth Australia
Online Access:	https://doi.org/10.1186/s12889-024-20178-5