Importance of Internet of Things (IoT) in Marketing Research and Its Ethical and Data Privacy Challenges

This paper focuses on examining IoT applications in marketing research and provides information on how organizations utilize IoT devices and other new technologies such as artificial intelligence (AI), machine learning (ML), and social media to promote various products and services. Moreover, this s...

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Bibliographic Details

Published in:	Business Ethics and Leadership
Main Author:	Masoud Moradi
Format:	Article
Language:	English
Published:	Academic Research and Publishing UG (AR&P) 2021-03-01
Subjects:	iot marketing research information exchange organizational competitiveness consumer experience ethical issues privacy issues
Online Access:	https://armgpublishing.com/wp-content/uploads/2021/04/Masoud_Moradi_BEL_1__2021.pdf