A study on relationship of brand characteristics and customer satisfaction with brand loyalty

Brands are considered as valuable assets of a company both economically and strategically. Thus, having customers who are loyal to a brand is one of the main goals of businesses companies. Identifying and anticipating the customers’ needs are vital to the enterprises gaining competitive advantage an...

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Bibliographic Details

Published in:	Management Science Letters
Main Authors:	Ebrahim Zarepour Nasirabadi, Mohsen Nazem Bokaei
Format:	Article
Language:	English
Published:	Growing Science 2013-07-01
Subjects:	Brand Loyalty Brand Name Corporate Reputation Promotion Price Brand Image Customer Satisfaction
Online Access:	http://www.growingscience.com/msl/Vol3/msl_2013_208.pdf